WHAT WE VALUE: A Neuroscientist's Guide to Making Better Choices

from The Next Big Idea Hosted by Next Big Idea Club

All day long, your brain makes subconscious value calculations. It looks at every decision and asks, "What is going to be most rewarding for me right this very minute?" That creates a gap, doesn't it? A gap between the person you want to be and the choices you actually make. Today on the show, neuroscientist Emily Falk explains the science behind that gap. She shows us how understanding our brain's hidden valuation system can give us more compassion for ourselves, and help us gently nudge our daily actions to align with our deepest values. Her new book is What We Value. 🎧 Sign up for Next Big Idea Club+ 📩 Want insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

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WHAT WE VALUE: A Neuroscientist's Guide to Making Better Choices

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This episode was published on July 31, 2025.

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