What Wendy’s Can Teach Physical Therapists About Growth

Physical therapy clinics don’t struggle because they lack skill. They struggle because they lack attention.

In this episode of PT Breakfast Club, Jimmy McKay and Tony Maritato explore how PT clinic owners can rethink marketing using lessons from unexpected places — viral videos, restaurant chains, and real-world business strategy.

Instead of chasing trends or expensive advertising, the conversation focuses on creating authentic attention through simple ideas, repeatable content, and engaging storytelling.

They also dig into leadership inside PT clinics — including how to hire the right people, how culture impacts performance, and why insecure leader...