"What we're likely to start seeing is the emergence of the two internets." – Stefano Puntoni

Dive into my conversation with Stefano Puntoni, a renowned professor of marketing at The Wharton School (part of the University of Pennsylvania) and co-director of the "AI at Wharton" center, which promotes research on the role of artificial intelligence in business. Professor Puntoni is privy to a lot of research applying behavioral science to innovations like algorithms and automation in order to better understand how they affect our consumption and lives. Which is why our discussion touches on: The difference between a customer and consumer, and why that matters now more than everThe emergence of the two internets, and the role of brands in that bifurcated futureThe ability of AI to accurately rank products and services based on public data (be it true or not)Why research says that AI can be more persuasive than humansHow society is now accepting one source of truth because of platforms like ChatGPTWhether AI is bringing more convergence or personalization to our conversations, consumption, and societyThe difference in and value of AI-generated empathy versus that of a humanAnd much, much more.P.S. If you enjoy this episode, be sure to leave a review and follow Think Editorial for notifications about future editions.