What will change with the new EU Packaging and Packaging Waste Regulation? – The PPWR explained

Products delivered in oversized boxes or packaging containing more air than product: We’ve all experienced it before. Such unnecessary excess packaging creates a vast amount of waste. This is only one of the reasons why the EU has developed the Packaging and Packaging Waste Regulation (PPWR). By placing new requirements on all packaging coming to the market starting 2030, the PPWR will transform packaging throughout Europe for a more sustainable industry. But what will change for consumers and how does it affect companies? In this episode, Janine talks to Carsten Bertram, Head of Packaging Sustainability for Henkel Consumer Brands, about the impact of the PPWR on our shopping experience and how companies, such as Henkel, adapt to it.