What will it take to finally build UVM a new athletic center?

from Vermont Edition · host Vermont Public

College athletes can cash in on their name and image. And as of last year, colleges can pay their athletes directly, too. This rule change impacts everyone in college sports. University of Vermont Athletic Director Jeff Schulman says pay-to-play has changed the game.Every year in Montpelier, residents wake up to find their city covered in red hearts. This is the work of the Valentine Phantom, a mysterious figure— or figures— who brings love to the state capital each year in the form of thousands of hearts.Broadcast live on Tuesday, Feb. 10, 2026, at noon; rebroadcast at 7 p.m.Have questions, comments or tips? Send us a message or check us out on Instagram.

What this episode covers

College athletes can cash in on their name and image. And as of last year, colleges can pay their athletes directly, too. This rule change impacts everyone in college sports. University of Vermont Athletic Director Jeff Schulman says pay-to-play has changed the game. Every year in Montpelier, residents wake up to find their city covered in red hearts. This is the work of the Valentine Phantom, a mysterious figure— or figures— who brings love to the state capital each year in the form of thousands of hearts. Broadcast live on Tuesday, Feb. 10, 2026, at noon; rebroadcast at 7 p.m. Have questions, comments or tips? Send us a message or check us out on Instagram.