What will the future of analytics in streaming look like?

Recorded live at NAB 2025, this episode explores the findings of the latest industry study on Streaming Analytics in the Age of AI, led by Mrugesh Desai (VP North America) and Professor Serguei Netessine (The Wharton School). Guest speakers David Guinan (Major League Table Tennis), Kirby Grines (Founder & CEO at The Streaming Wars), and Jesús Herrero Valverde (Co-founder at Jump AI Technologies) share their real-world experiences and discuss how leading video streaming platforms are currently leveraging data analytics to enhance the viewing experience. They discuss the current analytics landscape (2:54), challenges in live sports (4:58), KPIs and data quality (7:54), how AI is influencing decision-making (12:55), quality of service metrics (16:35), the shift toward real-time analytics (21:00), inefficiencies in analytics tools (24:35), the evolution of personalization (27:10), and what’s next for AI in streaming (32:20).