What Will Your Guests Expect Post Lockdown? | Ep. #250

Given the ever-changing market conditions due to COVID-19 and renewed fluctuating regional restrictions, what will your guests expect post lockdown?Let me give you a few ideas.When faced with the challenge of preparing to reopen a hospitality property in an uncertain environment, it can be difficult to know where to start. Where will potential guests travel from? What will they want from their stay? What can be done to increase demand?Tailoring to post-lockdown guestsPart of a reopening strategy should include understanding who your post-lockdown guests are likely to be and what stay experience they are pursuing.With ongoing international travel restrictions in place and public concerns about the safety of air travel, hospitality properties will likely see guests arriving from driving, rather than flying. Given corporate travel is pretty much at a standstill, properties should anticipate that the domestic leisure market will be a key focus for the foreseeable future.Local leisure guests, who may travel as families, will understandably be cautious of putting themselves at an unnecessary risk after social isolation measures are eased, and as such properties need to provide services that make them feel secure and safe from a public health standpoint. If applicable, hospitality properties should review their dining offerings to provide flexible options which allow for guests to enjoy meals in their rooms. This could include facilitating in-room meal deliveries from outside providers and provide a boxed breakfast doorstep delivery instead of the traditional buffet.Guests will likely be more conscious of limiting interactions in common areas and will want to move through these areas quickly, with minimal contact. Properties should provide either virtual, kiosk or contactless check-in procedures and be properly staffed to handle front desk needs quickly, avoid lines and overcrowding.Cleaning and hygiene procedures are now at the top of the list as a desirable service for guests. Where once making cleaning shifts visible throughout the day was avoided by many properties, it should now be encouraged to increase the frequency of cleaning and make this visible to guests seeking reassurance of their own safety. Hand sanitizers should continue to be made obviously available at all guest contact points within rooms and in toiletry kits.For upend or larger scale properties, boosted sanitation protocols could extend to sectioning off part of your property were not only enhanced cleaning measures are practiced, but where only guests and staff who have undergone on-site COVID-19 tests are permitted access. Your communal-use areas like fitness rooms should set capacity limitations and give guests the opportunity to reserve equipment with thorough cleaning conducted between each use.Continue reading or watching and I’ll share additional ways you can do to make your guests more comfortable to book and stay with you post lockdown...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/what-will-your-guests-expect-post-lockdown-250Get Your INNsider Tipshttps://info-2380b.gr8.com/https://keystonehpd.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herehttps://keystonehpd.com/hospitality-property-school-podcasts/YouTubehttps://youtu.be/HwOJSryJ83EA Division of Keystone Hospitality Property Development