What Women Really Think About Pockets According To Research with Aditi Sinha of Point of View Label

In episode 102, women’s workwear brand founder Aditi Sinha speaks out against pocket inequality for women in the workplace. Hear how she is leveraging extensive research and customer feedback to close this gap - not just with the size of pockets - through her brand Point of View Label.  Aditi Sinha is the founder & CEO of Point of View, a Seattle based functional and designer workwear brand on a mission to end pockets inequality for women through smartphone pockets in everything they make. POV has started the 'Pockets Pledge' movement, a change.org petition where women all over the world demand functional pockets from the fashion industry. With over 15 years of work experience, Aditi is a big tech marketing executive alum with the likes of Amazon as well as early member of decacorn start ups back home in India. In her role as a founder and former corporate business leader, she has mentored multiple women and start ups in the early stages of their professional journey. Aditi is passionate about bringing meaningful change with respect to women's equity and diversity.  In this episode, you’ll learn: Aditi’s point of view on women’s workwear Why pocket inequality is a big deal in the workplace The research Aditi did before starting POV and what it revealed about today’s women in the workforce How Point of View Label’s brand tenants helped curate their debut collection How Aditi met her co-founder Sakina How Aditi collects and organizes customer feedback in a way that is useful for future reference When polarizing designs are a good thing People and resources mentioned in this episode: Point of View Label website Point of View Label Instagram Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.