What Would Don Draper Do? FB Edition

We’re here to help you get the most out of a small budget, so you don’t get Zucked by the algorithm. This week’s question is: I really need to run some facebook ads for my business (I sell beauty products and have makeup artist services too) but I don’t know where to start. EPISODE NOTES: Otters have a poop dance Turns out the clear water and dolphins in Venice are fake news If you want us to do a webinar on Facebook Ads for small biz, tell us on Instagram! If you’d like us to run a one on one zoom session with you and take you through step by step, get in touch through our website. TIPS - Boosted posts are different to ads - Brand Awareness campaigns (the ad type you can select when setting up your ad) aren’t worth the money. If you want to generate brand awareness, set up a Traffic campaign instead. - Always set up your paid ads/boosted posts through the back end of Facebook in Ads Manager, not through the Publishing Tools section. - Utilise those email addresses to create an Audience - You can create audiences by connecting your Instagram account, or retargeting people who visit your website. - INSTAL A PIXEL ON YOUR WEBSITE. Learn how for free from Facebook here - Ad spend is going up right now because of Coronavirus and how it is affecting user behaviour. We believe digital marketing is about having a conversation, so if you have any questions about growing your business in the digital world (from copywriting, to content creation, to campaign activation and anything in between) ask us here! www.socialcut.com.au Subscribe to us on ITUNES, STITCHER, SPOTIFY, or your podcatcher of choice. Find us on FACEBOOK, TWITTER or INSTAGRAM. Become a Patron of That’s Not Canon Productions at Patreon! Hosted on Acast. See acast.com/privacy for more information.