What Would You Do About AI Search in eCommerce? – with Miracle Inameti-Archibong

from eCommerce MasterPlan · host Chloë Thomas

Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side. In this WWYD episode, Miracle tackles one of the biggest questions facing eCommerce right now: what would you do as AI search reshapes visibility, traffic, and growth? She shares a clear, practical view on where brands should focus, what still works, and how to move forward with confidence. Hit PLAY to hear: Why good SEO still wins in an AI-search world 🤖 What GEO really means for eCommerce (and what you can ignore) How AI search is changing clicks, traffic, and conversion rates 📉📈 Where eCommerce brands should focus in 2026 to drive growth Why brand trust matters more than keywords than ever before ⭐ WWYD: the smartest move if leadership is pushing for “AI everything” Key timestamps to dive straight in: [05:59] GEO-Focused Retail Search Strategy [08:58] "Focus on Brand, Not Algorithms" [11:08] "Focus Content Where Value Exists" [14:48] Cohesive Content Strategy Focus [18:48] "Trust and Quality Over Quantity" [22:50] Preparing for Agentic AI Integration [23:57] SEO, Accessibility, and AI Efficiency [29:04] "eCommerce Success Through Clicks" [30:49] Listen to Miracle’s Top Tips! Full episode notes here: https://ecmp.info/578--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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This episode is 38 minutes long.

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This episode was published on January 19, 2026.

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