What Would You Do if growth at your eCommerce brand has stalled? – with Janis Thomas

from eCommerce MasterPlan · host Chloë Thomas

Janis Thomas is an eCommerce & Subscriptions Expert, recently named in the Top 100 UK Marketing Influencers list. In this episode of the special WWYD? (What Would You Do?) series, Janis answers the big question: What would you do as a Head of eCommerce tasked with massively improving operational efficiency — especially when growth at your brand has stalled? Hit PLAY to hear: 🚨 Why stalled growth is actually a wake-up call for your eCommerce brand 🧾 The ruthless audit every Head of eCom should do on costs, teams & tech ⚡ Quick wins that free up cash and time to spark new growth ⏳ How to stop wasting hours on admin & turn time into your secret weapon 🤖 The smart way to use AI for creative output (without losing your brand DNA) 🎯 Why an inspiring vision — not cost-cutting fear — gets teams on board with change Key timestamps to dive straight in: [04:42] Streamline and Audit for Growth [07:19] Evolving Design and Business Practices [12:31] Strategic Prioritization for Quick Impact [15:46] Experimentation Drives Business Improvement [19:18] Team Meetings: Encouraging Experiments [22:28] Focus on Brand Consistency [26:22] AI Design Needs Specificity [28:17] Listen to Janis’ Top Tips! Full episode notes here: https://ecmp.info/566--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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How long is this episode of eCommerce MasterPlan?

This episode is 34 minutes long.

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This episode was published on October 27, 2025.

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