What Would You Do with an Elephant? ft. a Social Marketing Mastermind (Eric Toda)

You have seen many ads and marketing campaigns on social media platforms, but how much do you know about the thoughts and efforts behind them? This week, we are talking with Eric Toda. Having worked at Facebook when it was still up and coming, Eric has helped shape social marketing to what it is today since its very beginning. After leading digital and social marketing at Nike, Snap, Airbnb, Stitch Fix, etc., Eric is now back at Facebook as the Global Head of Social Marketing. From Eric's perspective as a pioneer of the field, we learn about what social marketing is, how a company's brand focus evolve over time, the key role of storytelling in social marketing, and the significance of telling the truth in social marketing.