What Would You Pay? Is the Wrong Question

from The Pricing Minute by Decision Alpha

What do Harlem hair salons and pricing research have in common? In this episode, Etinosa breaks down why letting customers “name their price” only works in high-trust relationships, and why real pricing strategy needs to go beyond what people say they’ll do.Research Mentioned:Reisman, R., Payne, A., & Frow, P. (2019). Pricing in consumer digital markets: a dynamic framework. Australasian marketing journal, 27(3), 139-148.Connect✅ Download our Behavioral Pricing Playbook for smart guidance on creating pricing that scales with your business.✳️ Grab a free 15 Minute Pricing Audit to make sure your pricing reflects your value.❇️ Connect with us on LinkedInCreditsHost – Etinosa AgbonlahorProduction – Juan PabloMusic – Serge Quadrado Music Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Jun 26, 2025

What this episode covers

What do Harlem hair salons and pricing research have in common? In this episode, Etinosa breaks down why letting customers “name their price” only works in high-trust relationships, and why real pricing strategy needs to go beyond what people say they’ll do.Research Mentioned:Reisman, R., Payne, A., & Frow, P. (2019). Pricing in consumer digital markets: a dynamic framework. Australasian marketing journal, 27(3), 139-148.Connect✅ Download our Behavioral Pricing Playbook for smart guidance on creating pricing that scales with your business.✳️ Grab a free 15 Minute Pricing Audit to make sure your pricing reflects your value.❇️ Connect with us on LinkedInCreditsHost – Etinosa AgbonlahorProduction – Juan PabloMusic – Serge Quadrado Music Hosted on Acast. See acast.com/privacy for more information.

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