What you can do to protect yourself from AI - with Joe Pulizzi

This week it's all about AI. Rachel and Lynne discuss the impacts of AI on freelance writing and marketing with Joe Pulizzi, founder of the Content Marketing Institute and The Tilt.  During a fascinating (and positive) conversation, Joe offers insights on how to stay relevant in a rapidly changing media and marketing landscape, including:  • The importance of niching down and building expertise • Leveraging AI tools for efficiency  • Creating and maintaining owned assets like newsletters and podcasts • Focusing on building real-world relationships and in-person connections Joe also shares practical tips on maintaining a strategic web presence and the value of handwritten notes and print media to foster real-world connections with people and potential clients. Connect with Joe (and check out his new book, Burn the Playbook) through his website: https://www.joepulizzi.com/  Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected]  for the details. Episode edited by Marker Creative Co www.markercreative.co