What You Can Learn From Coca-Cola's Venture Into AI Co-Creation (with Sawhorse & VIRTUE)

AI continues to be the topic on everyone's mind but how do you really make best use of it at your company, as part of your campaigns or for your customers? Recently we saw Coca-Cola launch a campaign, which was simple, fun and accessible - giving fans of the brand a chance to co-create using AI, in a way that was intuitive to them. To talk us through it and get expert advice on how the next generation are viewing AI, where they are spending their time and where this is all heading...we talk to 2 of the very best, who worked on the Coca-Cola campaign. Nic Hill is the Co-founder and Head of Interactive at Sawhorse (a 360 production company who are creating some of the best immersive media out there) and Amanda Stroud-Amory - producer at VIRTUE Worldwide (the agency powered by VICE) - who have a reputation for having their finger on the pulse of culture and regularly work with many of the biggest brands in the world. Lots of great advice and insight in this one! Links : Nic Hill LinkedIn - https://www.linkedin.com/in/nic-hill-6553873/ Sawhorse : https://sawhorsela.com/ Amanda Stroud-Amory LinkedIn - https://www.linkedin.com/in/amsa/ VIRTUE : https://www.virtueworldwide.com/ Coca-Cola Y3000 Campaign - https://www.coca-colacompany.com/media-center/coca-cola-creations-imagines-year-3000-futuristic-flavor-ai-powered-experience Luke's Twitter/X : ⁠⁠⁠https://twitter.com/luke_franks⁠⁠⁠ Robin's Twitter/X : ⁠⁠⁠https://twitter.com/IamSuperMassive⁠⁠⁠ For speaker/appearance/advisory bookings - please pop a message to [email protected]