What You Don't Even Realize About Marketing & Business | Brandon Resnick, WeWork, VP Marketing | Podcast series / Marketing

Welcome to another episode of Behind the Brand! You’re going to love this one with Brandon Resnick, VP Marketing at WeWork who is one of the smartest marketers I know. He’s a former Vayner Media exec and one of the  The WeWork brand is in good hands with him.Our conversation is wide ranging on a variety of marketing and advertising that includes McDonalds, Netflix, Meta company and more. Brandon also talks about the current WeWork brand and where it’s headed. For this reason I’m not going to included my regular WeWork ad spot… If you’ve been paying attention, you know that WeWork has been a long-time sponsor of Behind the Brand and a great partner.  You can be sure that I only support products & services that I actually love. You can count on me to bring you quality resources that improve your health, wealth, business and life. I won’t leave you hanging… get 30% off your first 5 months of the WeWork All-Access Pass by using code "BryanAA30." Just goto we.co/behindthebrand and get hooked up.Special thanks to our sponsors!This episode is brought to you by Eight Sleep.Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine. Consistent good sleep can help reduce the likelihood of serious health issues, decrease the risk of heart disease, lower blood pressure and even reduce the risk of alzheimer’s .Yet, still more than 30% of Americans struggle with sleep and temperature is one of the main causes of poor sleep. This was exactly my problem as I tend to sleep hot…and it was hard to get to sleep. But, now, I am falling asleep in record time, faster than I have before. It is the most advanced solution on the market for thermoregulation. It pairs dynamic cooling and heating with biometric tracking. You can add the Cover to any mattress, and start sleeping as cool as 55°F or as hot as 110°F.If you sleep with someone, no worries, The temperature of the Cover will adjust each side of the bed based on your sleep stages, biometrics, and bedroom temperature, reacting intelligently to create the optimal sleeping environment — all controlled by an app on your phone. The result: Clinical data shows that Eight Sleep users experience up to 19% increase in recovery, a 32% improvement in sleep quality, and 34% more deep sleep. With more deep sleep, I get better physical recovery, hormone regulation, and mental clarity and perform at my best. And since I’m up late filming and editing this series on a weekly basis, I seriously count on my Eight Sleep to get my through it. My listeners get a very special offer. Just Go to eightsleep.com/BRY and check it out for yourself. More?Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business! Go to: https://www.behindthebrand.tv/vip Support the show