What You Don’t See: Content Creation and Real Life | Teri Peck | Ep. 20

In episode 20 I’m sitting down again with my wife Teri (her third time on the podcast) to pull back the curtain on what actually goes into running this show as a team.Most people see the long-form episodes and the Shorts. They don’t see Teri watching full episodes, pulling timestamps, building the clips, and pushing everything across TikTok, Facebook, YouTube, and more. In this conversation we walk through what she actually does, what we’ve learned 20 episodes in, and where we want to take this in the next season.In this episode we talk about:How Teri built a full short-form workflow from scratch– Watching every episode and pulling timestamps for good Shorts– Editing in CapCut, adjusting hooks and captions per platform– Swapping out audio for TikTok, Facebook, and YouTube so each one works with its own system– Creating thumbnails and quote cards in Canva without getting lost in “pretty but pointless” tweaksWhat we’ve learned about algorithms and reach– Why broad tags like “prayer” or “FYP” don’t help if you’re buried under millions of posts– How specific tags and topics (“prayers for moms”, etc.) get content to the right people faster– Why follower engagement and watch time matter more than raw view count– The frustration of never fully knowing what will take off—and why we keep testing anywayBalance, family, and not letting the podcast swallow the house– Teri having to tell me, “put the screen down” so we can be present with the kids– Choosing to pause Shorts, play Barbies, build forts, and just sit on the couch watching football as a family– Letting the podcast be important without letting it become an excuse to neglect home responsibilitiesWhat this podcast has taught me after 20 episodes– Struggling with scheduling guests and learning to invite people without feeling pushy– Learning to read people better and “read the room” when conversations go heavy– Seeing recurring themes show up again and again—faith redemption, addiction and recovery, mental health—and realizing we never planned those arcs, they emerged– Using the podcast as a way to learn to think in public, not build an echo chamberMartial arts, impact, and serving beyond the mic– Training in martial arts with our daughter and how that opens doors for real relationships– Why impact isn’t just “having a podcast” or “going into ministry,” but showing up as a steady, faithful presence in normal spaces– How we see the show as one tool among many for loving God and loving other people wellWe also talk about where we’d like this to go next: writing an actual “becoming statement” for the podcast, staying focused on stories that help people, and still caring about growth without letting the numbers define whether this is worth doing. At the end of the day, the dream is simple: get the right stories to the people who need them and keep learning as we go.If you’re trying to build something with your spouse or family—whether it’s a podcast, a business, or anything else—I’d love to hear what’s been hardest for you to balance. Drop it in the comments.And if these long-form, story-driven conversations around faith, discipline, family, and becoming are helpful, hit subscribe and turn on notifications so you don’t miss what’s coming next.—More from The Brenton Peck Podcast:• Episodes & topics: www.brentonpeckpodcast.com• Substack reflections & transcripts: https://brentonpeckpodcast.substack.com/Connect:• TikTok / Instagram / Facebook: @BrentonPeckPodcast#faithandfamily #contentworkflow #christianpodcast #martialartsfamily