What You Must Adjust in Your Social Media in These Crazy Times

Zontee Hou, Head of Strategy at Convince & Convert and Lauren Teague, Strategist at Convince & Convert, join the Social Pros Podcast to reveal what changes you need to make in social media during these uncertain times. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details The social media landscape has changed drastically since the coronavirus spread across the world. In a short matter of time, everything has changed, including how people and brands use social media. As we continue to navigate through these uncertain times, one thing remains certain – you still need to connect with your audience. The only question that remains is how. How can you connect with your customers, prospects, partners, and team members in a pandemic? The strategy team at Convince & Convert has worked tirelessly to bring you the 11 changes you need to make to your social media strategy in these crazy times. Sharing a few key findings from this research (see links to the webinar and blog post below) are Zontee Hou, Head of Strategy at Convince & Convert and Lauren Teague, Strategist at Convince & Convert. In This Episode: 05:41 – How historical patterns of social media usage have been disrupted 08:19 – Why brands need to be more deliberate about what they post 09:24 – The importance of providing a human to human connection during these times 10:47 – What brands should be listening to right now 13:47 – How to use your social accounts to communicate necessary information with your customers 19:04 – How to approach the imagery you share on social 21:12 – How social media ads have evolved to reflect the new reality we live in 23:30 – How to inject humor and entertain audiences without crossing a line 27:50 – Why brands need to activate their influencers 30:41 – How ideal publishing times have changed during the pandemic 34:17 – Whether now is a good time to experiment with different channels Resources: Get the new State of Marketing report for free from Salesforce Download Salesforce's 50 Best Practices for Email Marketers Read the 11 Social Media Changes to Make in a Coronavirus World blog post Watch the 11 Things You Must Adjust in Your Social Media During These Crazy Days [webinar] Visit SocialPros.com for more insights from your favorite social media marketers.