What You Need to Know About AI to Use it Effectively

Do you need to understand backpropagation, K-means clustering, or hyperparameter tuning to lead an AI transformation in your business? Probably not. So, what should you focus on instead? In this episode, David DeWolf and Mohan Rao explore how to think strategically about AI adoption, from identifying your company's pain points to deciding whether to build or buy AI solutions. They also discuss the critical role business leaders play in driving AI projects, emphasizing the importance of focusing on business outcomes rather than getting lost in the technology. Later in the episode, Pete Buer sits down with Aby Varma, a global marketing leader, to talk about AI-native products and what executives need to know to stay competitive. Varma shares insights on leveraging AI for content at scale and discusses the future of marketing technology, including the rise of AI agents and tech consolidation. Watch this episode on YouTube: https://youtu.be/K-Luk7Eg3SY  Register for the Marketing Roundtable: www.knownwell.com/marketingroundtable  AI Knowhow is brought to you by the team at Knownwell.