What you need to know about GPT 5 as a DMO

As a travel marketer, the AI landscape is shifting fast and last week’s update to ChatGPT might be the biggest change yet. In this episode of Field Notes, Eric Hultgren breaks down what GPT-5 means for you and your DMO team, and how to turn this leap in AI capability into a competitive advantage. We’ll walk you through a set of high-impact prompts you can start testing today in GPT-5 or A/B against other models like Claude or Perplexity to inspire travelers, personalize experiences, and drive more bookings.   Whether you’re new to AI or looking to sharpen your skills, this “Summer of AI” starter kit will help you level-up your AI dexterity and make your destination stand out.   Chat GPT 5 Prompt Starter Kit https://www.advancetravelandtourism.com/insights/travel-marketers-gpt-5-prompt-library/