What You Need To Know About Personal Brands with Bob Gentle

In this episode you will learn:What is personal branding.Personal branding for executives vs. entrepreneurs.How to become know for the right things.Understanding your zone of genius.How to stay top of mind with people.The impact of the pandemic on personal brands.The type of personalities that are more visible online.Challenges that introverts face when trying to build a personal brand online.How introverts can overcome those challenges. Top trends in personal branding today.How businesses have become more global in recent years as a result of the push towards virtual communication.How to show up online and take advantage of global opportunities.How to pivot from being ordinary to getting extraordinary results.How baby steps can help you accomplish big goals.The importance of having courage to take action.Bob’s advice for young professionals.How to allow people who like you to actually find you.Bob’s book recommendations.How to separate the work of showing up from your own identity.Bob’s advice on how to get your next marketing for your personal brand.Why it is more efficient to invest in personal brands than corporate ones.The difference between marketing your business and presenting your business.How leaders can encourage people in their organization to be more visible online.Things that leaders should delegate versus things that they should do themselves on LinkedIn.Moving from a connections mindset to an audience mindset. How you can curate your audience on LinkedIn.The biggest mistake that people make on LinkedIn.How to focus on being a creator along side of having a network.The power of social relationships.The value of genuine interactions on social media.The most important function of marketing.The types of things that you should share in order to connect better with people.The dancer with personal branding.Bob’s personal brand roadmap.Find Bob online:WebsiteFacebookYouTubeLinkedInInstagramTwitter_____This episode brought to you by Author Craft! Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!