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What you should know about BRAT episode artwork

Aug 4, 2024 18 min

What you should know about BRAT

from Vinyl Maelstrom Hosted by Ian Forth

That lime green colour. That blurry font. And now BRAT has been picked up by the Kamala Harris campaign (this is August 2024). Is this something worth finding more about or will it all blow over by the autumn, like Gangnam Style and Barbie did? Almost certainly yes. But, it is intriguing and is, I believe, worthy of analysis. If nothing else, you can outwit your nephew and niece - or your sceptical mother and father - by sounding incredibly well-informed on the subject. You are, as ever, most welcome. One of the topics on CharliXCX's Brat album is insecurity. I've put together a Spotify playlist on this very topic for you: https://open.spotify.com/playlist/6y1jMp1i61h4MgF5M7vQWs?si=1de421fcef08489c Be expertly briefed each week on a wide variety of intriguing musical topics.

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That lime green colour. That blurry font. And now BRAT has been picked up by the Kamala Harris campaign (this is August 2024). Is this something worth finding more about or will it all blow over by the autumn, like Gangnam Style and Barbie did? Almost certainly yes. But, it is intriguing and is, I believe, worthy of analysis. If nothing else, you can outwit your nephew and niece - or your sceptical mother and father - by sounding incredibly well-informed on the subject. You are, as ever, mo...

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What you should know about BRAT

0:00 18:27

Chapters

  1. 0:19 Introduction
  2. 1:13 The Medium Sized Dive
  3. 2:47 Three Macro Factors
  4. 4:12 A Traditional Campaign
  5. 7:26 Targeting broadly
  6. 9:18 Distinctive assets and campaign discipline
  7. 11:22 Authenticity
  8. 13:51 Kamala Harris and Built-In Best Before Date
  9. 15:16 Conclusion

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This episode is 18 minutes long.

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This episode was published on August 4, 2024.

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