What Your Agency Doesn’t Want You To Know About Who Actually Manages Your Account

Many agencies sell dealerships on senior strategy, but the person actually managing your campaigns may be an overloaded account manager, junior media buyer, white-label partner, or someone who has never worked inside a dealership. In this episode, we break down why every GM should ask who really manages their account, what they changed this month, and whether their work is tied to leads, appointments, showroom traffic, gross, and sold cars.