What Your Creative Team Wishes You Knew Before Your Next Launch w/Dmitry Shamis

Most PMMs treat creative like a service — hand over the brief, wait for the assets, repeat. Dmitry thinks that's exactly why so many launches fall flat creatively, and he's got a better way.Dmitry is a brand and creative leader who's worked at companies like HubSpot before starting his creative agency, OhSnap!In this episode he pulls back the curtain on what the PMM and creative relationship actually looks like from the other side of the table — what a great brief includes, when to bring creative in, how to give feedback that doesn't make everyone miserable, and what PMMs consistently get wrong when the launch clock is ticking.Here's what we cover:When to bring creative into the launch process — and why earlier than you thinkWhat a great creative brief actually includes (and what kills one)The DACI framework for deciding who gets a voice on creative feedbackThree rules for working with brand and creative leaders that PMMs need to hearResources from this EpisodeConnect with Dmitry on ⁠LinkedIn⁠And a special shout out to this season's sponsor, ⁠⁠⁠PMM Camp⁠⁠⁠ -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.