What Your Website Is Really Saying (Hint: It’s Not What You Think) with Laura Kendrick [Ep221]

Today I’m joined by Laura Kendrick, the copywriter and strategic partner high-performing founders call when their business is thriving - but their systems (and website) have stopped keeping up.In this episode, we dive into how to make your website actually do the talking for you. From crafting copy that converts to removing friction in your buyer’s journey, Laura shares how to create a site that works while you sleep.If you’ve ever wondered why your website feels legit but doesn’t sell, this episode is your roadmap to fixing it.What You’ll Learn in This Episode:The biggest mistakes business owners make with their website copyWhy your homepage should be designed for cold audiences (and what to say above the fold)The difference between clever copy and clear copy - and why clarity always convertsHow to remove friction from your sales pages and make it easy for people to buyWhat your website should do differently when you have multiple offersGuest Spotlight: Laura KendrickLaura Kendrick is the copywriter and strategic partner behind Cheeky Copy Co. She helps high-performing founders elevate their copy and conversions through thoughtful UX strategy and messaging clarity. She’s also the creator of the Clarity Compass, a tool to help you uncover the messaging gaps keeping your website from converting.🎧 Learn more or grab your Clarity Compass here: https://www.cheekycopy.co/clarity-compass Links & Resources:Laura’s website: https://www.cheekycopy.co/Get the Clarity Compass free resource: cheekycopy.co/clarity-compassReady to grow your business without social media or burnout?🎉 Join Email Marketing Skool here:https://www.skool.com/email-marketing-skool/aboutp.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!