What Your Website Should Include episode artwork

EPISODE · May 8, 2019 · 12 MIN

What Your Website Should Include

from eCom Tips Podcasts · host Roger Keyserling

https://keywebco.com/blogs/news/what-your-website-should-include What Your Website Should Include Keywebco Website Services does Websites And Training for them. These items below are the important parts to have in your website. You can see them in ones created by Keywebco. Keep These Tips In Mind Easy-to-find contact information You wouldn't want to lose a customer to a competitor just because you made it difficult for them to get in touch with you. Not every online visitor has the patience to click through every page on your website to find the contact information Choose simple, sensible Web address and email to match Don't make things complicated. Your domain name is like your brand. It should be easy for a user to type it into a Web browser or an e-mail address An obvious call to action Tell the online visitors literally what you want them to do with clear tones of commend. For instance, you may want them to call you now for free quote, or sign up to your exclusively online coupons, or add products to the online shopping cart, etc. A call attention to your suggestion using special buttons or highlighting the text, for example, helps to get the attention too. We Use Strikingly Websites which is free and you will need to get an account with them. Practice by setting up a personal website, often just your name (first-last) Do not make your business website, I will not have access to it! When in Zoom Only I would If You Do! I set up and transfer your business website from my system when completed. Hint: Set it up with the same email and you wish to use for your website HOMEPAGE This is the page most people will see first, and as such, it should tell everyone who you are and what your company does. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds. Your homepage needs to be well-designed, load fast and look professional. There are studies that show that you have 0.05 seconds to convince people stay on your website. What to include: A short description of who you are and what you do, a brief explanationof your services and products, and perhaps some bullet points on how you can help your potential customer or client. ABOUT People do business with other people, and visitors want to learn a bit more about who the people are behind the company. The about page is often one of the most visited page on any website. This page should give a brief summary of who you are, your company history and what isolates you from the competition. What to include: A summary of your company, whom it employs (with biographies and pictures of the staff, or just yourself if you are a sole proprietor), any special achievements you received, and the ways you differ from others that provide the same product or service. SERVICES (IF YOU OFFER SERVICES) Here you can list details about the services you provide. Begin the page with a summary of your services prior to outlining them. If your services are vast and their descriptions are quite extensive, consider dividing them into sections, as well as adding a link to a landing page, where readers can learn more about a particular service. What to include: A synopsis of services presented, bullet points of services with short explanations, links to learn more about specialized services (if you desire), the advantages of using your services, and how they differ from the services your competition offers. PRODUCTS (IF YOU OFFER PRODUCTS) This is your chance to offer details about the products you sell. Begin the page with a short summary of your products before listing them. If you sell multiple products and have extensive information on each product, consider dividing them into categories and adding a link to their product pages. What to include: An outline of products available, short descriptions of each product, links to product

Episode metadata supplied by the publisher feed · Published May 8, 2019

https://keywebco.com/blogs/news/what-your-website-should-include What Your Website Should Include Keywebco Website Services does Websites And Training for them. These items below are the important parts to have in your website. You can see them in ones created by Keywebco. Keep These Tips In Mind Easy-to-find contact information You wouldn't want to lose a customer to a competitor just because you made it difficult for them to get in touch with you. Not every online visitor has the patience to click through every page on your website to find the contact information Choose simple, sensible Web address and email to match Don't make things complicated. Your domain name is like your brand. It should be easy for a user to type it into a Web browser or an e-mail address An obvious call to action Tell the online visitors literally what you want them to do with clear tones of commend. For instance, you may want them to call you now for free quote, or sign up to your exclusively online coupons, or add products to the online shopping cart, etc. A call attention to your suggestion using special buttons or highlighting the text, for example, helps to get the attention too. We Use Strikingly Websites which is free and you will need to get an account with them. Practice by setting up a personal website, often just your name (first-last) Do not make your business website, I will not have access to it! When in Zoom Only I would If You Do! I set up and transfer your business website from my system when completed. Hint: Set it up with the same email and you wish to use for your website HOMEPAGE This is the page most people will see first, and as such, it should tell everyone who you are and what your company does. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds. Your homepage needs to be well-designed, load fast and look professional. There are studies that show that you have 0.05 seconds to convince people stay on your website. What to include: A short description of who you are and what you do, a brief explanationof your services and products, and perhaps some bullet points on how you can help your potential customer or client. ABOUT People do business with other people, and visitors want to learn a bit more about who the people are behind the company. The about page is often one of the most visited page on any website. This page should give a brief summary of who you are, your company history and what isolates you from the competition. What to include: A summary of your company, whom it employs (with biographies and pictures of the staff, or just yourself if you are a sole proprietor), any special achievements you received, and the ways you differ from others that provide the same product or service. SERVICES (IF YOU OFFER SERVICES) Here you can list details about the services you provide. Begin the page with a summary of your services prior to outlining them. If your services are vast and their descriptions are quite extensive, consider dividing them into sections, as well as adding a link to a landing page, where readers can learn more about a particular service. What to include: A synopsis of services presented, bullet points of services with short explanations, links to learn more about specialized services (if you desire), the advantages of using your services, and how they differ from the services your competition offers. PRODUCTS (IF YOU OFFER PRODUCTS) This is your chance to offer details about the products you sell. Begin the page with a short summary of your products before listing them. If you sell multiple products and have extensive information on each product, consider dividing them into categories and adding a link to their product pages. What to include: An outline of products available, short descriptions of each product, links to product

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This episode is 12 minutes long.

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This episode was published on May 8, 2019.

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https://keywebco.com/blogs/news/what-your-website-should-include What Your Website Should Include Keywebco Website Services does Websites And Training for them. These items below are the important parts to have in your website. You can see them in...

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