Whatcha Gonna Do? A Media Autopsy of Hulk Hogan episode artwork

EPISODE · Jul 25, 2025 · 36 MIN

Whatcha Gonna Do? A Media Autopsy of Hulk Hogan

from FUNK !T | Mindful Media & Communication · host Sascha Funk

This week, the wrestling ring lost its biggest icon. Hulk Hogan has passed away, but the media-created superhero he embodied will live forever—and it's time to put that creation under the microscope. In this special episode, I'm not just eulogizing a legend; I'm conducting a media autopsy on the entire phenomenon.We'll deconstruct the 1980s "Hulkamania" as a pro-American propaganda machine, analyze his 90s "Hollywood Hogan" heel turn as a genius act of creative destruction, and explore his later life as a reality TV ghost. This is a look at the man who was a brand, the myth that was a product, and the complicated legacy of a cartoon character who became all too human.

This week, the wrestling ring lost its biggest icon. Hulk Hogan has passed away, but the media-created superhero he embodied will live forever—and it's time to put that creation under the microscope. In this special episode, I'm not just eulogizing a legend; I'm conducting a media autopsy on the entire phenomenon.We'll deconstruct the 1980s "Hulkamania" as a pro-American propaganda machine, analyze his 90s "Hollywood Hogan" heel turn as a genius act of creative destruction, and explore his later life as a reality TV ghost. This is a look at the man who was a brand, the myth that was a product, and the complicated legacy of a cartoon character who became all too human.

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Whatcha Gonna Do? A Media Autopsy of Hulk Hogan

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This episode was published on July 25, 2025.

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This week, the wrestling ring lost its biggest icon. Hulk Hogan has passed away, but the media-created superhero he embodied will live forever—and it's time to put that creation under the microscope. In this special episode, I'm not just eulogizing...

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