‘Whatever You Do…Just Get In The Arena’ - HUGH THOMAS: Leaning Into Founding Fear With Ugly Drinks, Disruption At Heinz And Making Magic With Vita Coco And TOTMC. Pure Gold. #1

Welcome to You, Me & CPG - the podcast series that delves deep beyond the label and learns from the people behind the products.We’re kicking the series off with a guest who’s no stranger to launch-day success, selling 10,000 bags of coffee on Top of the Mornin’ Coffee’s very first day of re-launch, earlier this year...With a career steeped in entrepreneurial brand spirit underpinned with a restlessness and relentless for improvement, it’s a pleasure to welcome Hugh Thomas onto the series premiere as he shares the importance of empathy, leaning into fear, and dedication to your mission.This episode covers● How Top of the Mornin’ sold 10 thousand bags of coffee on Day One● Reflecting on the turbulent success and downfall of his brand, ‘Ugly● Being an outlier and a disrupter at Kraft-Heinz and Vita Coco● Whether the US West Coast is the birthplace of many CPG trends● Branding as the confluence of art, science and visionJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/Haines: https://www.haines.partners/https://www.linkedin.com/company/hainespartners/https://www.instagram.com/youmeandcpg/