EPISODE · Nov 23, 2020 · 21 MIN
What's a Brand Advertiser to Do?
from Unpacking the Digital Shelf · host Digital Shelf Institute
Webinar Sign Up: How to Shift from Transactional Marketing to Brand Experiences
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What this episode covers
Inspired once again by genius media and tech analyst Benedict Evans, Rob and Peter dig into the narrowing options for driving brand awareness as mass media continues its decline. Where can a brand unfurl its flag these days to reach the consumer?
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What's a Brand Advertiser to Do?
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This episode was published on November 23, 2020.
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