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What's a Brand Advertiser to Do? episode artwork

EPISODE · Nov 23, 2020 · 21 MIN

What's a Brand Advertiser to Do?

from Unpacking the Digital Shelf · host Digital Shelf Institute

Webinar Sign Up: How to Shift from Transactional Marketing to Brand Experiences

What this episode covers

Inspired once again by genius media and tech analyst Benedict Evans, Rob and Peter dig into the narrowing options for driving brand awareness as mass media continues its decline. Where can a brand unfurl its flag these days to reach the consumer?

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What's a Brand Advertiser to Do?

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Frequently Asked Questions

How long is this episode of Unpacking the Digital Shelf?

This episode is 21 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on November 23, 2020.

What is this episode about?

Webinar Sign Up: How to Shift from Transactional Marketing to Brand Experiences

Can I download this Unpacking the Digital Shelf episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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