EPISODE · Nov 26, 2025 · 9 MIN
What's a smell trademark, anyway?
from Finshots Daily · host Finshots
In today’s episode on 27th November 2025, we tell you how Japanese tyre-maker Sumitomo Rubber secured legal approval for a rose-scented tyre as a trademark — something no one had managed before in India. And why this unusual win could open the doors for a whole new category of sensory trademarks in the country.30 minutes is all it takes to secure your family's future with Ditto's expert insurance advice. Book a FREE call today and we promise no spam or forced selling.
What this episode covers
In today’s episode on 27th November 2025, we tell you how Japanese tyre-maker Sumitomo Rubber secured legal approval for a rose-scented tyre as a trademark — something no one had managed before in India. And why this unusual win could open the doors for a whole new category of sensory trademarks in the country.30 minutes is all it takes to secure your family's future with Ditto's expert insurance advice. Book a FREE call today and we promise no spam or forced selling.
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What's a smell trademark, anyway?
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