What's a Superfan?

Superfan is a strong contender for Music Industry Buzzword of 2025-26. But what does it mean, exactly? And what does it mean for the industry? On this episode, Larry talks with Olivia Jones from MIDIA research who is watching the space closely, and Musonomics correspondent Mariel Darling sits down with Mag Rodriguez, founder of EVEN, one of the leading platforms doing the heavy lifting to talk about the challenges and rewards of superfan engagement.