EPISODE · May 13, 2025 · 17 MIN
What’s Actually Worth Your Time This Summer (And What’s Not)
from The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners · host Jackie Murphy
Send Jackie A Message!Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing.Seasonal shifts don’t have to derail your business—they can actually guide your strategy. In this episode, we talk about how to work with seasonality instead of against it, using real client data, mindset-aware messaging, and smart summer promotions.Here’s what you’ll learn:Why summer slowdowns aren’t always a sign your studio is strugglingHow to shift client mindsets with compassionate, flexible messagingWhat to say (and what not to) when members consider stepping backHow to be consistent through the summer and set your business up for strong fall revenue.You don’t have to fight the season—you can lean in and move with it.Work with Jackie MurphySay Hi on Instagram @studioceoofficial3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/evergreen-3mm-organicJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo
What this episode covers
Send Jackie A Message! Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing. Seasonal shifts don’t have to derail your business—they can actually guide your strategy. In this episode, we talk about how to work with seasonality instead of against it, using real client data, mindset-aware messaging, and smart summer promotions. Here’s what you’ll learn: Why summer slowdowns aren’t always a sign your s...
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What’s Actually Worth Your Time This Summer (And What’s Not)
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