What’s Behind Insurance Consumers’ Purchasing Behavior?

Most insurance consumers have their own purchasing requirements, preferences, and processes, often based on their generational cohort characteristics. But advanced technologies, particularly AI and predictive analytics that track and influence consumer behavior, can revolutionize the purchasing game. Stuart Hayman, Director of Sapiens’ Insurance practice, joins Amanda Ingram, Sapiens’ P&C Product Strategy & Marketing Manager, to examine what's behind today’s insurance consumers’ purchasing behavior, and how next-generation technology has become vital to attract, influence, and retain consumers for the long term.