What's Broken in Business Development Today? episode artwork

EPISODE · May 13, 2024 · 30 MIN

What's Broken in Business Development Today?

from Breaking BizDev · host John Tyreman & Mark Wainwright

We're not the only ones who think BizDev needs a smack-down.For several months now John and Mark have beaten up and broken down various business development topics like prospecting, content marketing, pricing, events, proposals, referrals, and even job descriptions.A while back, we had this idea to go out and ask some friendly contacts what *they* believe is broken in business development. Their responses spanned nearly the entire marketing <> sales continuum referenced on the show:🔸 Krystn Macomber on what's broken about the go/no-go process🔸 Florian M. Heinrichs on what's broken about lead generation, especially on Fridays🔸 Patrick Johnston on what's broken about the sales/marketing feedback loop🔸 Joe Pope on what's broken about channel selection and deployment of resources🔸 Perryn Olson on what's broken about branding and firm websitesShare your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

We're not the only ones who think BizDev needs a smack-down. For several months now John and Mark have beaten up and broken down various business development topics like prospecting, content marketing, pricing, events, proposals, referrals, and even job descriptions. A while back, we had this idea to go out and ask some friendly contacts what *they* believe is broken in business development. Their responses spanned nearly the entire marketing <> sales continuum referenced on the show:...

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What's Broken in Business Development Today?

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How long is this episode of Breaking BizDev?

This episode is 30 minutes long.

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This episode was published on May 13, 2024.

What is this episode about?

We're not the only ones who think BizDev needs a smack-down.For several months now John and Mark have beaten up and broken down various business development topics like prospecting, content marketing, pricing, events, proposals, referrals, and even...

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