What's Broken in Local Store Marketing (and How to Fix It Before 2027)

Local store marketing is one of the most talked-about and least-solved challenges in franchising — and Laura Peever and Marci Kleinsasser are two people who've actually done the work. This episode covers what breaks down between the playbook and the franchisee, how to build activation that compounds, and why the most underrated growth lever isn't a media tactic at all.In this episode:Why the playbook-handoff model fails and what to replace it withSetting franchisee expectations from day one — including in the franchise development processAlternative metrics for community-based marketing that can't show direct attributionThe Budget Blinds daily tip model and what makes it workCustomer experience as a local marketing engine: why your hire and training standards are a marketing decisionGuest: Laura Peever, Head of Marketing, Sportball Laura has spent her career across agency and client roles spanning retail, pharma, research, and brand strategy — and brings a generalist's lens to a franchise-specific challenge. At Sportball, a children's enrichment brand with 35-plus locations across four countries, she's building local activation systems that work from Brooklyn to Singapore.Guest: Marci Kleinsasser, CFE, VP of Marketing, Voxie Marci has 30-plus years in franchise marketing, starting on the agency side and leading franchisee marketing, brand fund strategy, and franchise development marketing for brands across restaurant, retail, and service categories. She now leads marketing at Voxie, a text marketing platform purpose-built for franchise and multi-location brands — and brings that full arc of experience to this conversation.Host: Katherine LeBlanc, Franchise Marketing and Growth Advisor | Apollo CMOWant to go deeper? 🌐 apollocmo.com ▶️ @MyPodcastHost on YouTube 🔗 linkedin.com/in/katherineleblanc 📩 [email protected]