What’s Driving Gen Z’s Return to Movie Theaters

Gen Z moviegoing attendance grew by 25 percent over the last 12 months, according to Cinema United’s Strength of Exhibition report. IndieWire executive editor Ryan Lattanzio breaks down the report’s findings and explains the factors that encourage people to become "habitual" moviegoers, defined as those who see at least six films a year. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.