What's EBIDTA Spelled Forwards? ELUMYNT (Welcome William Harris to BVR!)

In this episode, Hersh Rephun chats with William Harris, founder of Element Growth Agency. They discuss the challenges of maintaining a unique brand message, the evolution of a company's voice with revenue growth, and how to incorporate humor into brand messaging. To help us kick off BRAND VOICE RUNWAY, I sat down with special guest William Harris, Founder & CEO, ELUMYNT, an ecommerce growth agency focused on PROFIT instead of ROAS that AdWeek ranked as the 12th fastest-growing agency in the world. He's helped 13 companies get acquired, including one that sold to GoDaddy and one that fetched nearly $800M, so he definitely understands "brand voice." William helps ecommerce and SaaS businesses accelerate their revenue and user growth using modern, intelligent strategies. He's a regular contributor to many large publications including Entrepreneur, Fast Company, and you can find him at: https://www.elumynt.com/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction to the episode with Hersh Rephun and William Harris (1:46) Introduction of guest William Harris, founder of Element Growth Agency (2:03) Greatest messaging challenge faced by Element Growth Agency (4:12) Maintaining a unique message and brand identity (6:34) The evolution of a company's voice with increasing revenue (7:58) Cutting through the noise when starting a brand (9:06) Incorporating humor and fun in brand messaging (11:59) Closing remarks and appreciation for guest William Harris