What’s Employee Ownership – and how do you market it? with Chris Maslin

Today’s guest is Chris Maslin, an accountant and tax advisor who has sold his business to an Employee Ownership Trust – have you ever heard of such a trust? Chris tells me why Employee Ownership (EO) can be a good exit plan for business owners who deeply care about the future of their company and its employees when they step away. He also explains the pros and cons between EO and a management buy-out.After around 13 years, building his accountancy practice, Chris took this route himself as felt he had become less excited about the business, and wanted to step back.  However, he didn’t want to sell out to a larger company who would take over and quite likely sack half of the staff.  While he enjoys making money, it isn’t his main focus in life, and wanting more and more money doesn’t necessarily bring you happiness.  For him, it’s also about feeling good about what you do.  So, rather than sell, take the money and run, EO sat better with his ethical standpoint – allowing him to make some money yet not at the expense of the health of the business and its future.I also chat to Chris about PR, because it seems to be something people in the financial legal sector really struggle with – and I think that is borne out in our discussion.With his new business Go EO, Chris is now helping other small businesses owners who are wanting to exit their business, or take on a smaller role within their business to explore the benefits of Employee Ownership.To contact Chris:Website: https://goeo.ukLinkedin: https:// www.linkedin.com/in/chris--maslin/ If you would like to contact me: www.Scottmedia.uk or if you’d like to join my Facebook group look for Fiona Scott’s PR Tribe.