What's going on in Argentina? - with Luciano Banchero from Posta

Argentina has one of the strongest audio cultures in the world, but podcasting has followed a very different path compared to markets like the U.S. or even Mexico and Brazil. In this episode of The Global Podscape, we sit down with Luciano Banchero, co-founder and CEO of Posta, one of the leading podcast production companies in Latin America and one of the first in the region to be acquired by PodX. We talk about how podcasting in Argentina evolved from a radio-first culture into a creator-driven ecosystem, why branded content became the dominant business model, and why traditional advertising still hasn’t fully developed. Luciano also shares his perspective on the role of YouTube and Spotify, why video might be overestimated, and what it really takes to build a sustainable podcast business in Latin America today. If you're looking to understand the Argentine market, or thinking about expanding into Spanish-speaking audiences, this episode is a must-listen. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.