What's Going On in Colombia? with Alejo Vargas (AdsMovil, Podway & The Podcast Academy)

How is podcasting evolving in Colombia, and what does it tell us about the future of audio across Latin America? In this episode of The Global Podscape, David Roemer González sits down with Alejo Vargas, CEO of Podway, Board of Governors member at The Podcast Academy, and Head of Audio at AdsMovil. Fresh off The Podcast Show London, they discuss the biggest themes emerging in the global podcast industry, why Latin America still needs more representation on the international stage, and what advertisers are still getting wrong about audio. The conversation also explores the Colombian market in depth: the country's strong radio heritage, the growth of podcast consumption, the role of streaming audio, the rise of video, and the opportunities that exist for brands looking to connect with audiences through podcasts. Topics include: • Key takeaways from The Podcast Show London • Why Latin America needs a stronger voice in global podcasting • The current state of podcasting in Colombia • Audio advertising and advertiser education • The relationship between radio, streaming, and podcasts • Video's growing role in podcasting • Content categories that perform best in Colombia • Opportunities for brands across Latin America • Why audio should be part of every omnichannel strategy This episode is presented in Spanglish, reflecting the way many professionals across the international podcast industry communicate every day. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.