What's going on in Portugal? - with Rita Cabrita from Bruá Podcasts

In this first episode, we sit down with Rita Cabrita, founder of Bruá Podcasts, to explore how podcasting is evolving in Portugal and across Europe. Rita shares how Bruá was built from the ground up, what makes the Portuguese market unique, and why Europe remains one of the most underestimated opportunities in global audio. We dive into monetization challenges, brand adoption, and how cultural nuance shapes content and growth in emerging podcast ecosystems. From local insights to global strategy, this conversation sets the stage for understanding where international podcasting is headed next. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.