"What's Going On": PLRB President Bryan Falchuk on Claims Education, Insurtech Hubris v. Humility, and Empathy in AI

Bryan Falchuk has spent decades challenging insurance to think differently. As President & CEO of PLRB, a best-selling author, celebrated speaker, and one of the industry's most prolific voices and educators, Bryan joins The Salty Adjuster for a conversation that covers just about every corner of claims. Leadership, burnout, AI, fraud, recruiting, and the future of the industry are all on the table. What makes the difference between an Insurtech that changes the industry and one that flames out? Bryan says it starts with humility, not hubris.Can AI actually support empathy in claims? Bryan thinks it can, if we deploy it for the right reasons.What happens when we treat every claim like fraud? Longer claim cycles, higher costs, and less trust.Why are so many adjusters burning out? And why supporting claims professionals takes more than another wellness initiative. Who are the "dinosaur hunters"? Bryan explains what separates the InsurTech companies that last from the ones that don't, and why curiosity will always beat certainty. Which state has more tornados in 2026 than any other and how is that changing the market? The answer is gonna surprise you.Salty has benefited immensely from the resources that PLRB offers adjusters striving to continue learning through their career. Nearly two-thirds of the insurance industry's carriers are PLRB members. If you're an adjuster, there's a good chance you've benefited from PLRB's conferences, educational resources, or technical expertise. If you're not sure whether your organization is a member, you can check using your work email here: https://members.plrb.org/loginFollow Bryan on LinkedIn, and be sure to check out The Future of Insurance podcast.