What’s Happening With Digital and Connected Fitness

We recorded this podcast while I sat next to my Peloton, a machine that got me through the pandemic - Jess Simms, Tunde, Cody, Alex, Robin, all came at me live into my home while I - like everyone else in the world, looked for some normalcy.But cut to a more normal fitness world and there my Peloton sits, unused by me since July of 2022. And don’t get me wrong - I loved that thing while I loved it, but I am a person who uses fitness as a form of social connection.I use in-person fitness for high-fives, for small-to-medium talk - like the “How are you, we’ve met before, right? I love your set. It’s an amazon dupe? No way.” I prefer medium to deep talk if given the choice, But interactions like these are really good for you, according to Discover Magazine. And during the pandemic, I kept describing what I missed - barista interactions, check-out interactions, and yes, the casual, "I love your socks with the funny saying" interactions. So, when the coast was clear, I was back with a vengeance and I moved on from my Peloton. But I’m not everyone. So, we continued to ask big questions of our audience about what they’re using in their digital routines and what we found was super interesting. We’re digging in on what readers told us about digital fitness and connected fitness this week based on our State of Fitness report.So this week, we're digging into digital and connected fitness - Are you still doing it? And why?References: State of Fitness Lululemon’s Mirror Acquisition Lululemon Q4’22 quarterly earnings report Lululemon Earnings Call Lululemon price drop Peloton commercial Future Fit Peloton Stats Technavio Future of connected fitness Fitt Insider’s connected fitness report Discover Magazine on small Talk Presence