What’s Holding Home Care Owners Back and Breaking Down Those Barriers (Deanna Keppel)

#8 Deanna Keppel, Vice President of Assisting Hands Corporate Office joins the Lab to unload lessons learned from 16 years in home care operations—from office manager at a franchise to VP at the corporate office. We talk about leadership styles, time management, underutilized KPIs, job descriptions for owners, time in the business vs on the business and so much more! She also shares how Assisting Hands focuses on the importance of adaptability, leadership, and leveraging peer networking with their approach of being "guard rails, not train tracks" for their franchisees.Deanna Keppel on LinkedInAssisting Hands websiteAC INC - Training & Education for Franchise Operations Teams This episode is brought to you by 52 Weeks Marketing.80% of home care revenue is driven by referral marketing. Yet, less than 50% of home care businesses have a dedicated sales person focused on building relationships with referral partners. That’s where 52 Weeks Marketing comes in, providing a complete referral marketing system designed by Debbie Miller, who built a $10 million home care business in just 10 years. With done-for-you marketing tools, a healthcare referrer database, and a CRM to track results, 52 Weeks helps you build a scalable marketing engine that drives real, long-term growth.