EPISODE · Apr 5, 2022 · 17 MIN
What’s Holding You Back From Investing in Major Gifts?
from Real Talk for Real Fundraisers · host Veritus Group
When non-profit leaders decide there’s no room in the budget for a major gifts program, it’s counterproductive, because they’re missing out on a huge revenue opportunity. An investment in major gifts can have an ROI of 10:1, or even more. So let’s say you’re convinced that the investment in major gifts is worth it – now, how do you get a major gift program up and running, or make an existing program better? In this podcast episode, Richard and Jeff will speak to the ROI of major gifts, as well as the foundational elements of a successful major gifts program. For more on building a strong major gifts program to support your organization, check out our new subscription program called Veritus 365. There are three plan levels, so you can choose the one that’s right for you. When you become a member, you’ll get a wide range of training materials to help you implement a system and structure that will strengthen your donor pipeline and raise more revenue for programs. Show Highlights: In this episode, you’ll learn about… Why investing in major gifts is the right thing to do right now Reasons why organizations fail to invest in major gifts The revenue opportunity and projected ROIs from a real client example Six essential components that organizations must have to get a major gift program up and running, or make an existing program better Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, planned giving, developing compelling donor offers, and strategic leadership and organizational development. You can learn more about we can partner with you at www.VeritusGroup.com. Additional Resources: Truth Bomb #1: It’s About Leadership Wrong Thinking About Major Gifts Question of the Month: What’s an Acceptable ROI for a Major Gifts Program?
What this episode covers
When non-profit leaders decide there’s no room in the budget for a major gifts program, it’s counterproductive, because they’re missing out on a huge revenue opportunity. An investment in major gifts can have an ROI of 10:1, or even more. So let’s say you’re convinced that the investment in major gifts is worth it – now, how do you get a major gift program up and running, or make an existing program better? In this podcast episode, Richard and Jeff will speak to the ROI of major gifts, as well as the foundational elements of a successful major gifts program. For more on building a strong major gifts program to support your organization, check out our new subscription program called Veritus 365. There are three plan levels, so you can choose the one that’s right for you. When you become a member, you’ll get a wide range of training materials to help you implement a system and structure that will strengthen your donor pipeline and raise more revenue for programs. Show Highlights: In this episode, you’ll learn about… Why investing in major gifts is the right thing to do right now Reasons why organizations fail to invest in major gifts The revenue opportunity and projected ROIs from a real client example Six essential components that organizations must have to get a major gift program up and running, or make an existing program better Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, planned giving, developing compelling donor offers, and strategic leadership and organizational development. You can learn more about we can partner with you at www.VeritusGroup.com. Additional Resources: Truth Bomb #1: It’s About Leadership Wrong Thinking About Major Gifts Question of the Month: What’s an Acceptable ROI for a Major Gifts Program?
NOW PLAYING
What’s Holding You Back From Investing in Major Gifts?
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m