What's in a name? Part 2: Did tech companies actually change? episode artwork

EPISODE · Dec 20, 2025 · 16 MIN

What's in a name? Part 2: Did tech companies actually change?

from Made For Us

The I Am Not a Typo campaign managed to get tech companies' attention. So what happened next?We hear from one of the campaign organisers about the conversations with tech giants - and whether anything actually changed.This is Part 2 of “What’s in a name?”, a new mini-series about autocorrect and inclusive technology.--New to the series? Start with Part 1 Listen to the trailerEnjoying the show? Leave a rating to help others discover it, or share your autocorrect story at [email protected] Cathal WoganCathal Wogan is a lead collaborator with I Am Not A Typo, a collective aiming to create social change so no one feels like an oversight. I Am Not A Typo looks at the link between identity and technology, and its flagship UK-based campaign asks tech giants to update their name dictionaries to better reflect the modern multi-cultural United Kingdom.Cathal is a Senior Consulting Director at communications consultancy Blurred, the agency that convenes I Am Not A Typo and its many cross-industry collaborators.Learn more about I Am Not A Typo: https://www.iamnotatypo.org/Follow Cathal on LinkedIn: https://www.linkedin.com/in/cathal-wogan/--Connect with Made for UsShow notes and transcripts: https://made-for-us.captivate.fm/Newsletter: https://madeforuspodcast.beehiiv.com/Social media: LinkedIn and Instagram

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What's in a name? Part 2: Did tech companies actually change?

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