What's in the coffee? The unlikely rise of McDonald's bra...

What this episode covers

The other day, I was strolling through Costco, and saw McDonald's coffee pods on sale. I was amazed - not so long ago, I was working on the McDonald's account as a creative director and writer, and the coffee was our Achilles' Heel. How did they do it? I mean, people were now not only ordering java at McCafes, they were buying the stuff to take home. To answer this question (and gaze into the McDonald's crystal ball) I sat down for a chat with my friend - and former McDonald's marketer - Brad Gamble. Brad and I have known one another for 20 years...which made the conversation casual, and fun to listen to. Enjoy! If you like this podcast, drop me a line ([email protected]) and let me know. As well, don't forget to share this episode on social media. And hey, if you never want to miss out, subscribe to my newsletter.

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Frequently Asked Questions

How long is this episode of Didn't See It Coming with Marc Stoiber?

This episode is 15 minutes long.

When was this Didn't See It Coming with Marc Stoiber episode published?

This episode was published on May 13, 2019.

What is this episode about?

The other day, I was strolling through Costco, and saw McDonald's coffee pods on sale. I was amazed - not so long ago, I was working on the McDonald's account as a creative director and writer, and the coffee was our Achilles' Heel. How did they do...

Can I download this Didn't See It Coming with Marc Stoiber episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.