What's It Like Running A Streaming Platform? With Sony LIV Head Of Content Saugata Mukherjee

What’s it like running an Indian streaming platform? SonyLIV’s Head Of Content Saugata Mukherjee knows a thing or two about that. The platform was relaunched back in 2020, and in the three years since, has made a name for itself as the home of some of the finest storytelling on streaming with shows like Scam 1992, Tabbar, and Gullak. Even their originals that don’t entirely land, like Dr. Arora, Good Bad Girl, and Faadu, show a sense of promise, originality, and specificity. Saugata sat down to speak to Suchin about the SonyLIV journey, why he’s tired of the factory line of gangster dramas, why the Hindi market for shows feels saturated, the platform’s shaky user interface, and what it is they’re doing differently that’s leading to shows that outshine many of their competitors. Find me on: Instagram :⁠ ⁠https://instagram.com/suchin545?igshid=MmJiY2I4NDBkZg==⁠⁠ Twitter :⁠ ⁠https://twitter.com/suchin545?t=Q1jBLqu1wm5TIqh-53liIw&s=09⁠