What’s it Like Starting A Sports Culture Brand in 2024?

Episode 444 of the Sports Media Podcast with Richard Deitsch features Michaela Hammond and Chris Stone, two of the founders of OffBall, a new sports culture brand featuring a website, newsletter, and social feed. You can find them at offball.news. In this podcast, Hammond and Stone discuss what Off Ball is and its attempt to provide a curated hub for the nexus of sports and culture; why they believe they have a unique product in the content space; using human curation for a sports content play; the challenge of getting publicity for a new entity in sports media; where they hope to be in six months and a year as a brand; their previous stops at The The Players' Tribune and Sports Illustrated, and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.