What's keeping this technology-focused CPA up at night?

We’re kicking off season four with Obed Maurice. Obed is a partner at Avail, a mid-sized business advisory and accounting firm in southern Alberta. He's a CPA and he leads the firm's cloud accounting service. It's a specialty he developed on his own as the founder of Maxim Management, one of Canada's earliest cloud accounting firms. Avail acquired Maxim in 2019.

What keeps him up at night is not the future of cloud accounting or digital services or the uncertain future of any of the industries Avail serves. Instead, Obed focused on something much closer to home for CPAs. What keeps him up at night is the uncertainty of how he can continue to attract top talent in the accounting industry. Listen to how he uses technology to attract top talent from across the country to help keep his business competitive.

Disclaimer: The views and opinions expressed in this podcast are those of the guest and do not necessarily reflect those of CPA Canada

To learn more about Foresight: The CPA podcast or CPA Canada's Foresight Initiative visit:

Foresight: The CPA Podcast

CPA's Foresight Initiative

Devenir CPA

CPA English

CPA French